Ideas are like seeds, the many thousands of seeds a gardener must plant to grow a fruitful yield. Far more seeds must be planted than will ever bloom into full maturity. The ideas must be cultivated to maturity through a constant process of farming, prior to bringing them to market.
Weeding through ideas is much like taking an entire jigsaw puzzle and dumping the thousands of pieces on the floor. Take all the ideas you have and dump them out like a big brain drain. Things need to get a bit messy and disorganized, before they can begin to take shape. As we begin sorting through the ideas, associations will begin to appear. We will find similarities and commonalities, just as we do with the puzzle pieces. A framework will take shape from which we can build and organize. Other ideas will stand out from the rest, seemingly not fitting in. Placing those to the side, we continue. They may come into play later on…
For now we prepare to plant the seeds, or ideas, that hold the most promise, the ones that can yield a strong return and successful bounty. The ideas need to be launched in the right place at the correct time to optimize their growth and eventual return. From the moment an idea is launched it requires constant nurturing, just like crops, to withstand all the variables they will be exposed to over time. For there are rarely perfect conditions, and when there are, they are not bound to last.
Bringing your ideas to life takes time. Like the planted seeds of a garden, they will germinate through hard work, persistence, and determination. The roots must take hold, grounding the ideas before they can break out and shoot skyward. Knowing only a fraction of the ideas, or seeds, will mature to fruition, the method of farming them is vital to maximizing the biggest yield possible.
The process of natural selection will occur, where the weaker and less dominant ideas will not see full maturity. Only the strongest of the harvest will survive. The ones that will bear the best fruit, yielding a strong return, time after time.
The test of time will answer all the questions we may have about our ideas and their potential. After they have been brought to market, our return can be measured. In the meantime, building an idea farm is the best way to cultivate them in an organized and successful manner. Because bringing brands to life is essential to long term growth of any business venture, we need a continuous bounty of ideas that work.
And so the cycle continues…