I was at the start of my professional skating career when Ann Nyberg first appeared on the TV screen in my parent’s living room. It was on WTNH. Back then it was called Action News 8. Yes, I am talking about a time when there was generally one TV in the house, and it actually brought people together. Ann was this young, starry eyed girl next door type, a very pretty blond, reporting news and stories with the professionalism of a veteran. She had an immediacy about her. She seemed as likable as any of my three sisters friends, but with an authority and genuine honesty that transcended far beyond her age or experience.
Throughout the past 25 plus years, as I have circled the globe countless times in my professional skating career, I have always come home to New Haven, my family, and Ann Nyberg. It seems with Ann, the more things change, the more they stay the same. We have seen her in Cuba, at the Vatican, and live on the scene throughout Connecticut. During this long tenure, we have seen countless co-anchors come and go…far too many for me to actually remember! Not Ann! She has remained on our TV screens delivering us the news with that same unwavering authority and Midwestern honesty. Ann has become one of the most recognizable faces in the state.
Everyone knows that the internet and Web 2.0 has been eroding both, the audiences, and advertising base of traditional broadcaster’s markets. Today, we live in an era where news and stories break live and are reported by anyone, anywhere, via Twitter, Facebook, etc. With this has come the recent “shake up” at New Haven’s WTNH, owned by LIN TV. The chatter has been largely that our consummate professional, Ann Nyberg, has been “downgraded”or “demoted.” The popular 6 and 11pm slots have been filled with “new blood.” Yet, Ann, continues to bring us the news from WTNH’s latest incarnation, News 8, at 5 and 10pm, like the pro she has been since the beginning of her long career here in New Haven.
Perhaps Ann continues to deliver us the news with the same enthusiasm she has for years because that is just her style. Maybe she is… just that professional! Or could it be that our local celebrity has something new going on? While many in the industry have complained about the destruction the internet has caused to traditional media, and the future of it, Ann seems to have, so smartly embraced it!
Yes, Ann sits at her anchor desk doing what she has been doing for WTNH for years, but online A new Ann Nyberg is swiftly emerging. She is very publicly on Facebook, she is on twitter@annnyberg, she blogs on anniemame.com, and she even launched a group, “Navigating Change,” bringing support to those suffering in these hard financial times.
So, as Ann tweets regularly, and friends people on Facebook, and blogs, she offers us so much more than we have ever imagined form our beloved anchor. She is bringing us tasty little morsels of culture, music, arts, and all things Connecticut. She remains a storyteller….A storyteller who now brings us her heart, her humanity, her compassion, and so much more.
It appears, Ann, is “navigating change” just like her namesake group. Who knows if there will be another WTNH contract in her future? It probably doesn’t matter! Because on-line and in social media Ann has combined the greatness of traditional media and professional journalism, bringing it to her new platforms.
“Brand Nyberg” has arrived………now that’s something to tweet about!